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Nissan opens up the slopes early to give skiers the VIP treatment




Making Fresh Tracks

Nissan opens up the slopes early to give skiers the VIP treatment


January 27, 2011: Nissan in Europe is set to offer skiers and snowboarders at some of Europe's best-known ski resorts an exclusive, money can't buy experience this season - the chance to ski on fresh snow, without the crowds.

The innovative offer - called Fresh Tracks - will open the slopes early for the first time at four of Europe's most exciting ski resorts, to give a select group of people exclusive access to the slopes for up to a full hour before they open to the general public.


And for those who need to brush-up on their skiing skills, Nissan is offering, free, daily coaching clinics, run by their team of professional instructors. To book a Fresh Tracks experience or coaching session, all readers have to do is register at http://www.nissan-extremegrip.com/.


Nissan Fresh Tracks can be found in the following resorts:

  • - Avoriaz, French Alps
  • - Verbier, Switzerland
  • - Livigno, Italian Alps
  • - Formigal, Spanish Pyrenees


Nissan is offering Fresh Tracks for free as part of its Winter Sports Program, which also sees it sponsor the Freeride World Tour, where the World's best ski and snowboard freeriders will visit some of the world's most renowned ski resorts to compete for the world title.


Vincent Wijnen, VP Marketing Nissan in Europe said: "We've created Nissan Fresh Tracks to allow people to get the feeling of skiing or snowboarding on fresh snow. It's a unique experience that we're sure skiers and snowboarders of all levels will find exciting. Just as the ALL MODE technology on the Nissan Juke, Murano, Qashqai and GT-R offers extreme grip on the road to allow the driver to feel more confident and safe, our Fresh Tracks sessions and coaching program is designed to make people feel safer and more confident on the slopes. " 




For more information, please contact:

Tom Green or Laura Allen


+44 207 592 1200





Note to editors:

About Extreme Grip

Nissan's ALL MODE technology gives the Nissan Juke, Murano, Qashqai and GT-R extreme grip on the road - allowing the driver to feel more confident and safe. For more information go to http://www.nissan-sportsadventure.com/ and click on Extreme Grip, and then ALL MODE.

Fresh Tracks: Those registered must arrive at least 15 mins before the lift opens to be one of the lucky few who get to take the early lift up to the slopes to ski 3 loops on fresh track runs before being the first on the slopes when the resort opens.

Places are limited. In the event of over-subscription, Nissan customers will be given priority for tickets.

Coaching sessions: Coaching sessions are open to competent or skiers or snowboarders, with a level of lessons available depending on ability (suitable for those comfortable on a blue, red or black slope).


Nissan's Sports Programme

Nissan's sports programme was created to support and promote adventure sports and an active, outdoor lifestyle - inspiring people with some of the most exciting, breath-taking sports of today.


Nissan has been integral in the development of the sport of freeriding and is proud to be the co-founder of the Freeride World Tour.


The Tour as well as our athletes illustrate the passion and commitment that is the ethos of our sports platform. They, like Nissan, are continuously challenging everything that they do and leading the way for a whole new generation of fans.


Website: http://www.nissan-sportsadventure.com/

Yourtube channel: http://www.youtube.com/nissansportadventure

Facebook page: http://www.facebook.com/pages/Nissan-Sports-Adventure/61035470420?v=wall