FROM CONCEPT TO REALITY - NISSAN LAUNCHES LIMITED RUN OF EXCITING JUKE-R AS IT STARS IN OWN MOVIE
LONDON, United Kingdom (Thursday, 3 May, 2012) - Nissan has announced that its innovative Juke-R crossover will be made available to buy in a very limited run on build-to-order basis.
The 3.8-litre, 160mph Juke-R made its global debut in Dubai in January this year, attracting enormous attention and, as a result, Nissan has now received firm orders for three cars to be built. Two have come from a high-profile and well-respected member of Dubai society.
Nissan will build more Juke-Rs upon request and will be taking orders in the coming four
weeks, before production starts in earnest.
While the original Juke-R was based on the MY10 GT-R running gear, the run of new cars will benefit from featuring the drivetrain and chassis of the MY12 GT-R and, with the build of the first cars underway, the first three cars will be delivered to their new owners in late summer.
Gareth Dunsmore, Marketing Product Manager for the Juke, said: "The Juke-R was originally intended as a one-off concept to marry two of Nissan's most innovative models. But the reaction we had to the car in Dubai was amazing - people were making offers for the original on the street!
"With such a strong reaction, and with three genuine offers on the table, we decided we had to make the car a reality. We can't let down enthusiasts who are this keen to add to their collection of cars. The Juke-R has become something of a phenomenon and I'm enormously proud of the impact it has had. There will be more news to come on Juke later in the year."
Anyone wishing to register an interest in purchasing Nissan's most innovative Crossover yet should contact Juke-R@Nissan.co.uk.
To coincide with the announcement, Nissan is also launching a cinematic online movie today at http://www.facebook.com/NissanJukeOfficial, in which the Juke-R stars.
Desert Nemesis follows Nissan's inaugural GT Academy winner, Lucas Ordonez, as he takes on the world's best supercars in a thrilling street race, reminiscent of the ‘Need for Speed' movies.
In Desert Nemesis, award-winning film director, Rob Kaplan, captured the noise and excitement generated by the muscular Juke-R and a street race against its loudest, most acclaimed adversaries.
Weaving together the cinematic scenes of a high-production movie and raw footage of the gamer-turned-professional racer taking on the world's most exciting, road-legal cars through the roads of Dubai's exclusive International Marina Club, Kaplan gives us the opportunity to see the Juke-R find its place among the world's elite.
Spaniard, Ordonez, became a professional racing driver thanks to Nissan's hugely-innovative GT Academy partnership with Sony in 2008. He made his debut at the Le Mans 24 Hours with Nissan in 2011 and will return to La Sarthe on June 16/17 with class-winning Nissan-powered team, Greaves Motorsport.
In the run-up to the film launch on May 3, several teaser trailers have been released through Nissan's Facebook and YouTube channels, offering the audience ‘behind-the-scenes' footage of one of the automotive industry's bravest, boldest productions.
For full details on the Juke-R and Desert Nemesis please visit: http://www.facebook.com/NissanJukeOfficial
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced 677,000 vehicles including mini-MPVs, award-winning crossovers, SUVs and commercial vehicles. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.