Nissan Newsroom Europe

NISSAN ANNOUNCES COLLABORATION WITH MINISTRY OF SOUND

TO CREATE WORLD CLASS TOURING SOUND SYSTEM 

• Nissan crosses over into music with a long term brand partnership with Ministry of Sound
• Nissan and Ministry of Sound create the Juke Box - the world's most powerful sound system on the road producing up to 150db
• Crowds captivated as Juke Box makes its world debut to fire-up the party spirit in Le Mans
• Nissan Juke Box embarks on ‘Summer Sessions' tour across Europe which started at the Le Mans 24 hour endurance race
• Behind the Scenes on the Nissan Juke Box project: The first in a two part webisode series is released

Nissan's innovation in the crossover segment continues as it partners with Ministry of Sound to create the world's ultimate mobile sound system - the Juke Box. Louder than a jumbo jet in take-off, the technical know-how for the Juke Box comes from sound experts Martin Audio, who designed and built the current system in the infamous ‘Box' - the main room in Ministry of Sound's London home.

In 1991 Justin Berkmann, one of the clubs founders, alongside James Palumbo and Humphrey Waterhouse, created a club never seen before in Europe; where the music and sound system came first. The pair created the ultimate club sound system - ‘The Box' - a 5 sided room within a room that was acoustically perfect, and is still considered today to be one of the best sound systems in the world.

Building on Ministry of Sound's ethos of ‘creating the moments people live for' Nissan & Ministry of Sound have turned to Martin Audio - makers of the current ‘Box' system - to create a 150 decibel, 18,900W sound system, which is completely self-sufficient in terms of power and production.

Thanks to its custom-built 19 kilowatt rig the Juke Box's sound system fits into a standard Juke. A set of custom made cabinets and enclosures housing two 18" powered sub units and the same Mid Hi enclosures that are used at Ministry of Sound enable exceptionally loud out-put without compromising on sound quality - one of Ministry of Sound's key philosophies.

The Juke Box also features an integrated radio studio, allowing anything played on the system to be captured for broadcast via Ministry of Sound's digital radio app.

The Juke Box made its debut at Le Mans this weekend, kicking off the festivities with its own pop-up party in the town's main square on Friday. Within minutes of firing up the sound system, crowds of hundreds of race goers gathered to hear it in action. Over the three-day event the Nissan Juke Box toured Le Mans, appearing at the drivers' parade and track side at the famous Dunlop Curves area of the circuit providing entertainment for music fans and motor sport enthusiasts alike.

Gareth Dunsmore, Marketing Communications Nissan in Europe said: "We have made a great product that we believe creates excitement through our innovative approach to the small car market; Ministry of Sound is the industry leader in creating the moments people live for through their bespoke sound systems.  Together with Nissan Design Europe, RML and Ministry of Sound we wanted to challenge the establishment and make something truly unique."

The Nissan Juke Box transforms into a fully-functioning PA system, complete with DJ booth and ambient lighting making it the perfect touring party venue and proving that motor sport and music is a match made in heaven. The mobile festivities at Le Mans were hosted by some of Ministry of Sound's Tour headline DJs; The Dixon Brothers and Joelle Atkins, running long into the night, and keeping race fans entertained.

A two-part webisode series has been released to coincide with the Juke's debut at Le Mans, showing a behind the scenes look at its invention through to realisation. The aim is to bring to life the twin values of design and performance that are the heartbeat of this concept.

In order to highlight the Juke Box's summer tour across Europe, a six month radio partnership has been launched. The first "Nissan Juke Box Sessions" show broadcasting all of the action from Le Mans went on-air on Ministry of Sound's Digital Radio channel on Monday 18^th June. It will continue every fortnight on Mondays from 5pm to 7pm GMT.

Facebook fans can listen to the fortnightly shows via a bespoke widget embedded into the Nissan Juke Official Facebook page. It allows fans to request their favourite tracks, as well as tune in and catch up with the action. The shows are built around a series of exclusive DJ sets recorded at Juke Box events taking place across Europe throughout the summer.

ENDS

ABOUT MINISTRY OF SOUND:

Ministry of Sound Group is a global youth entertainment business comprising recorded music including hit artists and compilations, nightclubs and bars, live events, consumer electronics and fashion. The iconic brands including Ministry of Sound and Hed Kandi drive a business with sales approaching £100 million.