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Nissan Motor Co., Ltd. is exhibiting a surprising concept called Teatro for Dayz at the 2015 Tokyo Motor Show. This is the first car designed specifically for the generation known as “digital natives.” Teatro for Dayz is more than a car for a generation of consumers accustomed to transformational technology and the freedom to use digital devices for sharing experiences. It is an out-of-the-box concept that defies convention and rejects restrictions.
“Digital natives” is the name given to the generation now approaching driving age. Growing up with the Internet and connected 24/7 by digital technology, this generation relates to friends, information and technology in ways their parents' generation never imagined.