Personalisation is key to the appeal of the all-new Nissan Micra, and 500,000 Facebook Live viewers have discovered that for themselves by helping to build a car on the social media platform.
The event was a world-first, three-part interactive broadcast direct from the Micra factory in Flins, France. Nissan fans were put in the driving seat and helped to decide the exterior colour, interior trim and other personalisation options of the B-segment hatchback.
The three live shows were seen by a total of 500,000 Facebook users from across Europe. Their 15,000 votes and reactions whittled down the Micra’s 125 personalisation options to create their perfect car – an Echo Grey Micra, with Energy Orange exterior pack and Energy Orange interior trim.
TV stars Mike Brewer and Edd China – best known for presenting the popular motoring show Wheeler Dealers – presided over the live broadcasts, engaging with viewers while they cast their votes.
During the voting, the duo showcased some of the new Micra’s advanced features. These included the Nissan Intelligent Mobility driver assistance technologies and the unique-to-Micra BOSE Personal audio system, with speakers built into the driver’s head rest for an immersive 360° listening experience.
Mike Brewer commented: “On Wheeler Dealers we’re used to bringing used cars back to life – so building a car from scratch on the production line was completely new for us. Constructing a Nissan Micra with the help of Facebook Live and bringing all of its personalisation options to life was a real buzz.”
Edd China added: “I love getting under the skin of any car I’m restoring, and we know that people love a car with bags of personality. To use the latest technology to bring that experience to people from across Europe, and give them the final decision on our Micra’s design, was pretty amazing.”
You can replay the three Facebook Live broadcasts at:
ABOUT NISSAN IN EUROPE
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 660,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world’s most popular electric vehicle. Nissan’s Intelligent Mobility vision is designed to guide Nissan’s product and technology pipeline and this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe.