LONDON, England (Dec. 05, 2017) – To celebrate the end of the UEFA Champions League group stage, Nissan surprised football fans on their way to a match by challenging them to put their playing skills and knowledge of Europe’s biggest club competition to the test.
Teaming up with former stars and UCL legends Marcel Desailly and Mario Basler, Nissan took to the streets of London and Munich to find fans who would have what it takes to not only answer a series of tough questions on the history of the UEFA Champions League but also test their football skills against Nissan’s formidable Crossover the New X-Trail.
Those fans capable of rising to the challenge won tickets to the matchday 6 crucial final group games at both Chelsea and FC Bayern München.
To see the fans in action and to discover the results of the challenge watch our video here: https://youtu.be/iQj9-RUj6R4
Nissan announced a three-year extension to its global partnership with the UEFA Champions League, including the UEFA Super Cup in September 2017.
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The UEFA Champions League partnership is another example of Nissan’s dedication and growth in global sports, which includes: major international cricket events, such as the ICC Men’s and Women’s World Cups, the Canadian Football League, the Heisman Trust and Heisman Trophy, and the City Football Group, which includes the Manchester City, Melbourne City and New York City clubs. Nissan’s NCAA partnership in the US also marks the widest-reaching sponsorship in the history of collegiate sports - backing 100 colleges and universities, as well as select NCAA Championships- covering 22 sports.