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High praise for big sound in a small car: Nissan Micra’s BOSE Personal audio system wins top award

  • Hatchback’s sound system voted number one by German magazine readers
  • BOSE Personal audio features innovative speakers in driver’s head rest
  • Standard on Tekna grade and optional on N-Connecta and Acenta
  • 37% of Nissan Micra buyers choose a car with BOSE Personal


PARIS, FRANCE (January 23, 2018) – The pioneering audio performance of the all-new Nissan Micra hatchback has won its first big award. The BOSE Personal system – with innovative speakers built into the driver’s head rest – has been honoured by the readers of Auto Bild.


The respected German automotive title joined forces with Computer Bild magazine to stage their annual ‘Connected Car’ awards to highlight the best new technology from the world of in-car infotainment.


BOSE Personal in the Nissan Micra was voted number one in the ‘Entertainment Sound’ category by readers of both titles.


Helen Perry, general manager, small cars, Nissan Europe, commented: “Germany is often said to be the home of automotive innovation and has a highly-developed automotive industry. For the BOSE Personal audio system in the Nissan Micra to win this award is a great achievement.”


BOSE Personal sets a new standard in small car audio and is unique to the Nissan Micra. Custom-engineered for the hatchback’s uplifting interior, its six speakers include two in the driver’s head rest. The broad range of speaker performance means the system does not require a sub-woofer to create bass sounds – a component which often compromises boot space.


The speakers work in tandem with the BOSE PersonalSpace Virtual Audio Technology. It’s a pioneering digital signal processing system which creates a vivid and rich 360° listening experience even at higher volumes. Drivers can choose their desired level of audio immersion though the Micra’s NissanConnect infotainment system.


Helen added: “This honour from Auto Bild and Computer Bild readers is a tribute to the dedicated hard work from the audio teams at BOSE and Nissan, who have created such an amazing listening experience for Micra customers.”


BOSE Personal audio is standard on the range-topping Tekna grade, and available as an option on N-Connecta and Acenta. So far, approximately 37% of Micra customers have bought a Nissan Micra with BOSE Personal fitted.





Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 640,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world’s most popular electric vehicle. Nissan’s Intelligent Mobility vision is designed to guide Nissan’s product and technology pipeline and this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe.

Awards, MICRA

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Richard Yarrow
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