PARIS, France (June 6, 2018) – Nissan’s toughest pickup has turned volunteer in a new film to mark World Oceans Day 2018 (Friday June 8) and celebrate community heroes tackling beach plastic pollution.
The film sees the Navara OFF-ROADER AT32 join a campaigning dad and daughter team to help them take on their most challenging beach plastic clean-up.
More than eight million tonnes of plastic end up in the world’s oceans every year with devastating consequences for marine wildlife, fisheries and tourism.
This summer Nissan is inviting community groups across Europe to nominate tough-to-reach locations, with Navara pickups ready to respond. And it is also encouraging its European employees to use its own volunteering program, Days for Change, to join local beach cleaning projects where appropriate.
The project was inspired by a social media plea for support from Beach Guardian, a community group founded by marine biology student Emily Stevenson and her father Rob.
They were clearing plastic from beaches close to their home, but struggling to reach remote locations or take on tough tasks with their family car.
Nissan offered the new Navara OFF-ROADER AT32, which can be fitted with a snorkel and is designed for the most extreme landscapes. It helped Beach Guardian reach over rocky terrain and remove debris like plastic nets deeply embedded in the sand.
Ken Ramirez, senior vice president, sales and marketing, Nissan Europe, said: “The Navara OFF-ROADER AT32 is the perfect partner for Beach Guardian. Designed to take on the most challenging conditions like wet sand and rocks, and with a snorkel that allows it to better drive through water, it’s ideal to support their work on remote beaches.”
He added: “Community heroes like Emily and Rob, who give their own time to try to make a difference, are an inspiration to us all.”
Beach Guardian is the brainchild of Emily, 21, and Rob, 50. The pair have been collecting waste from beaches in Cornwall, UK for 10 years. They decided to set up the community group after realising the plastic problem was getting worse and could only be tackled by an army of local volunteers.
Rob said: “The beaches people visit – where they enjoy ice-creams and watch their kids build sandcastles – are just one view of the issue. There are many more remote and unseen parts of the coastline that volunteers either struggle to reach, or need something to move larger items.”
Rob added: “Normally we’re using just our own family cars or DIY tools. Without help from Nissan and the Navara OFF-ROADER AT32, we could never have released the old nets buried in the sand dunes for years.”
Notes for editors
Media interviews with Emily and Rob Stevenson, multiple film edits, photography and full Navara OFF-ROADER AT32 specification are available.
For more information about Beach Guardian, plus details of how to do your own beach clean, visit https://www.facebook.com/BeachGuardian
Members of the public should seek permission from the landowner before driving in any off-road location.The Navara OFF-ROADER AT32 is the toughest Navara ever sold in Europe. The vehicle is engineered by Arctic Trucks, the highly respected Icelandic company which specialises in building 4WD vehicles to take on the world’s harshest terrains.
Standard features include bespoke suspension that increases ride height by 20mm, full protection of key underbody components and larger tyres. For the ultimate performance, optional extras include a snorkel to improve wading depth.
ABOUT NISSAN IN EUROPE
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 640,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world’s most popular electric vehicle. Nissan’s Intelligent Mobility vision is designed to guide Nissan’s product and technology pipeline and this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe.