YOKOHAMA, Japan (12 Sep, 2018) – Nissan has strengthened its partnership with e.dams by purchasing a stake in the championship-winning racing organization, ahead of Nissan’s debut in the ABB FIA Formula E electric street-racing championship.
Nissan is joining Formula E as the first Japanese carmaker to participate in the innovative series and as the global leader in electric cars, with more than 350,000 Nissan LEAF vehicles sold. Nissan’s Formula E program will show a new “performance side” of Nissan Intelligent Mobility – the company's vision for changing how cars are powered, driven and integrated into society.
Based in Le Mans, France, and co-founded by team principal Jean-Paul Driot, the e.dams organization emerged from DAMS, a leading contender in European open-wheel and sports car competition for more than 30 years. In its previous partnership with Nissan’s alliance partner Renault, e.dams won the Team Championship in the first three seasons of Formula E. It also holds records for most wins and pole positions.
“For Nissan’s first Formula E experience, it makes sense to partner with e.dams and be able to draw on the organization’s experience of winning races and championships,” said Roel de Vries, Nissan corporate vice president and global head of marketing and brand strategy. “The level of competition in Formula E will get even more intense for season five, with a series-mandated all-new car and powertrain. As part of our commitment to our partnership, Nissan has now purchased an ownership stake in the organization, and we’re excited to work with Jean-Paul and his team.”
Said Driot, “With our new partner Nissan, we’re eagerly awaiting the new challenges ahead. We’re very proud of our history in Formula E, and we’re looking forward to adding new pages to the series’ history books with our new partner and the new car.”
Nissan and e.dams have begun testing the all-new “Gen2” Formula E car, which provides more power and range and eliminates the need for the midrace car swap that was a feature of Formula E during the first four seasons.
About Nissan Motor Co., Ltd. Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.
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About Nissan Formula E
Nissan will become the first Japanese automotive brand to compete in the all-electric FIA Formula E racing championship starting in late 2018. The innovative championship will be used to showcase Nissan Intelligent Mobility - Nissan's three-pillar strategy to redefine how its vehicles are driven, powered and integrated into society.
Nissan's entry into the electric street racing championship coincides with the launch of the new generation Formula E car which features striking new aerodynamics and an entirely new battery and powertrain package.
Season five of the Formula E series is expected to begin in December 2018 and visit major cities around the world including New York, Paris, Berlin, Rome, Zurich and Hong Kong. Nissan revealed its Formula E intentions at the 2017 Tokyo Motor Show and will showcase its concept livery at the 2018 Geneva Motor Show.