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Nissan JukeCam: world’s first integrated 360º action sports and dashcam captures GUINNESS WORLD RECORDS™ title

Nissan JukeCam: world’s first integrated 360º action sports and dashcam captures Guinness World Records™title and new Juke Envy Special Version joins the action

  • Nissan unveils JukeCam, the world’s first integrated multipurpose 360º camera
    • Attaches in seconds to Nissan Juke dashboard and action sports helmets
    • JukeCam’s 4K quality 360º footage means fantastic film of thrill-seeking activities
    • Also perfect for capturing driving footage, for peace-of-mind motoring
  • Extreme pogo stick performers use JukeCam and Nissan Juke crossover to set new Guinness World Records™ title
  • New Juke Envy Special Version on sale now in UK offering a stylish and expressive combination of personalisation option
    • New SV enhances the popular N-Connecta grade
  • Nissan at the forefront of intelligent driving technology, with more than half a million cameras fitted on the Juke since 2010
  • See the JukeCam and new Guinness World Records™ title here:

PARIS (July 13, 2017) – Nissan has unveiled its latest innovation for drivers with a sense of adventure. Called JukeCam, it’s the world's first integrated multipurpose 360º dashcam that transforms in seconds to an action sports camera.


Two bespoke mounts – one integrated into the dashboard of a Nissan Juke crossover, and another attached to a helmet – mean that JukeCam is perfect for filming every aspect of the driver’s life.


That could be life on the road, where dashboard cameras can help reduce insurance premiums and settle claims. Or it could be life on the slopes, in the air, down mountain trails or on any other adventure where a first-person action camera is part of the kit list.


Nissan JukeCam is a technology concept that’s been developed in conjunction with 360fly, a manufacturer of 360º cameras.


JukeCam is showcased by Xpogo in new Guinness World Records™ attempt

JukeCam’s dual-purpose capability is showcased in a stunning new video – shot in 4K quality – starring members of Xpogo, an extreme pogo team.


During filming, stunt performer Dalton Smith jumped over three Nissan Jukes in a row with just one bounce between them. That set a new Guinness World Records™ title for Most Consecutive Cars Jumped Over on a Pogo Stick.


Dalton Smith commented on his Guinness World Records™ title: “This was never going to be an easy world record to break, but the team and I are always up for a challenge. When Nissan approached us with the idea of JukeCam we were all super-excited. Nissan’s JukeCam is an awesome concept for drivers; I could definitely put it to good use.”


Juke Envy Special Version joins the action

Nissan now offers its crossover customers another way to stand out from the crowd by enhancing the Nissan Juke’s individual personality with a stylish new Special Version – the Juke Envy. The new model plays a starring role in the video of Xpogo’s Guinness World Record breaking attempt.


The Juke Envy is based on the well-specified N-Connecta grade with the addition of some striking personalisation options. Tokyo Black front and rear bumper inserts, headlight inserts for the Xenon headlights and 18” alloy wheels with Tokyo Black inserts are complemented with Detroit Red wing mirror covers and Style Pack for the side door sills and lower boot finisher. The styling continues inside the cabin with Detroit Red interior personalisation.


Juke Envy is available with a choice of two powertrains – the DIG-T 115 petrol and dCi 110 diesel – and is priced from £19,045. For more information visit:


Nissan has led the way in making intelligent in-car camera technology more accessible, with a focus on 360º views to improve road safety. Intelligent Around View Monitor is Nissan’s innovative parking camera system which creates an all-around bird’s eye view to help drivers detect obstacles during low-speed manoeuvres such as parking. An earlier version of this system was first introduced in 2012 on the Qashqai.


Almost 800,000 Jukes have been sold in Europe since the car’s launch in 2010. Of those, 133,000 have been fitted with Intelligent Around View Monitor. With four cameras per car, it means a total of 532,000 cameras have been fitted to the Juke since its introduction.


Nissan pioneered the use of in-car cameras to improve driver safety. In 2002 the Primera became the first European production model from any mainstream automotive brand to feature a reverse parking aid, then called Rear View Monitor.


The rise in popularity of dashboard cameras in recent years has been dramatic.


Sales in the UK have increased by more than 900% in just two years.1 As well as being used to provide insurers and authorities with evidence in any liability dispute, consumers can also save an average of £57.75 per year in insurance costs by using a dash-cam2.


The fully integrated JukeCam has an ‘always-on’ recording capacity of three hours when used as a dash-cam, allowing journeys to be recorded should the footage be required for an insurance claim. Once JukeCam is detached from the dashboard-mounted base to be used as an action camera, the battery will last up to two hours.


Helen Perry, Chief Marketing Manager, Juke, Nissan Europe, commented: “Nissan is always seeking to innovate and create new features for its customers, and is a leader when it comes to fitting cameras into cars. JukeCam was born out of a desire to create a camera product which fits with the active lives of our customers. It’s perfect for use on the road as a dashcam, but versatile enough to be easily removed to create amazing 360º first-person footage of their adventures.”


The Juke is part of Nissan’s pioneering range of three crossovers. The crossover is a market segment invented by Nissan in 2007 with the launch of the Qashqai – currently Europe’s best-selling crossover. The range is completed by the Nissan X-Trail, a five or seven-seat vehicle that’s perfect for family adventures. New versions of both the Qashqai and X-Trail are on sale from this month.


Watch the Nissan JukeCam and Guinness World Records™ in action here:

360 videos:  




Notes for Editors

1 according to market research company GfK

2 based on the UK average of £462 annual comprehensive insurance


JukeCam 360fly tech spec:

Internal Memory



Dustproof, shockproof, waterproof up to 1 ATM

Charging Time

2 Hours

Battery Life

2 Hours

Recording Capacity

3 hours






360° video, stills & VR





360fly creates unique, 360-degree digital products that inspire users to capture, share and experience life’s greatest moments in 360 degrees. Follow 360fly on Twitter and Instagram @360fly, “like” it on Facebook at, and subscribe to its YouTube channel.



The Xpogo Stunt Team is the world’s best extreme pogo demo crew, featuring Championship Pro Athletes flying over 10 feet in the air on extreme pogo sticks. Throwing down flips and incredible tricks, the Xpogo Stunt Team brings the sport to you. With fans across the globe, and new followers after every show, Xpogo Stunt Team Pros are a hit everywhere, every time. The Xpogo Stunt Team has headlined in 23 countries, appeared in numerous TV shows, music videos, commercials, and films, and collectively holds 13 current Guinness World Records.

About Nissan in the UK


  • Nissan Sunderland Plant produces the Nissan Qashqai, Juke, Infiniti Q30 and the 100% electric Nissan LEAF
  • Production of lithium-ion batteries for electric vehicles began in 2012
  • Total plant volume since 1986 stands at more than 9 million units with 80 per cent of production exported to over 100 markets worldwide
  • Total investment made and announced since then is over £4.0 billion
  • 507,436 units were produced at Sunderland plant in 2016
  • Employment in Nissan’s UK design studio (Paddington, London), technical centre (Cranfield Bedfordshire), manufacturing plant (Sunderland, Tyne and Wear) and sales and marketing operations (Maple Cross, Hertfordshire) now totals more than 8,000. 
  • A further 28,000 jobs in Nissan’s UK supply chain and 4,000 in its UK dealer network takes the total British jobs supported by Nissan to more than 40,000


About Nissan in Europe

Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 660,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world’s most popular electric vehicle. Nissan’s Intelligent Mobility vision is designed to guide Nissan’s product and technology pipeline and this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe.

Technology, Special Announcements, JUKE

Media Contacts

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Communications Director
Phone: 01923 899933
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Martin Bayntun
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Phone: 01923 899932
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