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Nissan Micra BOSE® Personal® Edition: expressive design and vivid sound in perfect harmony

  • Nissan Micra BOSE Personal Edition on sale now
  • Limited production of only 600 cars for UK market ensures exclusivity  
  • Unique-to-Micra BOSE Personal sound system included in high level of standard equipment
  • Energy Orange exterior and interior personalisation on every car


PARIS (September 07, 2017) The Nissan Micra BOSE Personal Edition is now on sale, combining the very best in expressive design and high-quality audio.


The car has been created as a celebration of Nissan’s long-standing partnership with premium audio company BOSE. It is the first special edition of the all-new, fifth-generation Micra.


Production is limited to just 600 units in the UK to ensure exclusivity, and key to its customer appeal is the unique-to-Micra BOSE Personal audio system. It delivers an immersive 360° sound experience through BOSE digital signal processing and six high-performance speakers. These include the two pioneering BOSE UltraNearfield™ speakers built into the driver’s seat head rest.


Sound from the BOSE Personal audio system can be personalised to suit the driver’s tastes with the help of the BOSE PersonalSpace Control. This feature is located in the Micra’s audio settings, accessed through the car’s touch-screen infotainment system. It provides an adjustable range of audio options, from a precise and front-focused sound to a much wider and enveloping experience. 


The Nissan Micra BOSE Personal Edition is based on the range-topping Tekna grade. Enigma Black or Echo Grey exterior colours come included in the car’s price, as well as Exterior Ultimate and Interior personalisation packs, both in Energy Orange.


Exterior personalisation includes orange finishers fitted to the front and rear bumper, side mouldings, mirrors caps and 17-inch alloys. The personalised look is finished with high-quality anodised black and orange stickers on the roof and bonnet. Unique BOSE Personal badging on the Micra’s B-pillars marks the car out as a limited edition. LED headlamps round off the premium exterior of the Micra BOSE Personal Edition.


Interior personalisation includes soft-touch, double-stitched Energy Orange inserts on the seats, floor mats and kick plates. A premium arm rest between the front seats has also been added, combining style with comfort.


A range of advanced safety technologies come as standard, including Intelligent Emergency Braking with Pedestrian Recognition and Intelligent Lane Intervention. The latter is a lane departure warning and prevention system; when activated the steering wheel gently vibrates and the car’s brakes are individually applied to guide the car back into its lane.


The Nissan Micra BOSE Personal Edition comes with a choice of two engines – the 0.9-litre 90PS three-cylinder downsized turbo petrol, priced from £18,635 OTR (inc. VAT) and the 1.5-litre 90PS turbodiesel, priced from £19,965 OTR (inc. VAT). Both are linked to a five-speed manual transmission. Technologies such as Active Ride Control and Active Trace Control ensure a confident and comfortable drive for customers.


Helen Perry, General Manager, Small Cars, Nissan Europe, commented: “The launch of the Nissan Micra BOSE Personal Edition is testament to the great work which Nissan and BOSE have done to bring outstanding audio entertainment to customers within the Small Car segment. It reaffirms our commitment to our customers to deliver innovation and excitement for everyone.”


Jens Groth, Director Marketing, Europe, BOSE Automotive Systems, commented: “The Nissan Micra BOSE Personal Edition is the result of a joint passion with Nissan to bring big sound to a small car. It was only possible through a unique and innovative approach. The Nissan Micra BOSE Personal Edition blends a thrilling audio experience with stunning automotive design, and BOSE is delighted to be at the core of this outstanding car.”


About Nissan in Europe

Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 660,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world’s most popular electric vehicle. Pursuing a goal of zero emissions and zero fatalities on the road, Nissan is leading the field with its vision of Intelligent Mobility. Designed to guide Nissan’s product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe.

About Nissan in the UK

  • Nissan Sunderland Plant produces the Nissan Qashqai, Juke, Infiniti Q30 and the 100% electric Nissan LEAF
  • Production of lithium-ion batteries for electric vehicles began in 2012
  • Total plant volume since 1986 stands at more than 9 million units with 80 per cent of production exported to over 100 markets worldwide
  • Total investment made and announced since then is over £4.0 billion
  • 507,436 units were produced at Sunderland plant in 2016
  • Employment in Nissan’s UK design studio (Paddington, London), technical centre (Cranfield Bedfordshire), manufacturing plant (Sunderland, Tyne and Wear) and sales and marketing operations (Maple Cross, Hertfordshire) now totals more than 8,000.
  • A further 28,000 jobs in Nissan’s UK supply chain and 4,000 in its UK dealer network takes the total British jobs supported by Nissan to more than 40,000


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