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Calling Out For Kit - Nissan’s Drive To Boost Football Charity

  • New initiative between Nissan and charity KitAid will encourage members of the public to donate football kits to teams in the world’s poorest countries
  • As official automotive partner to the UEFA Champions League, tickets can be won as an incentive for donating
  • Scheme was devised by Nissan GB employee for the brand’s Chairman’s Innovation Award

London, UK (13th September) – Nissan Motor (GB) is calling on members of the public to help it kit out underprivileged children and adults in countries across the world, through a new scheme with charity - KitAid.

 

Launching today, on September 13th and running for six weeks in 15 dealerships throughout the UK, the scheme encourages members of the public to donate pre-loved football kit through its dealer network, to KitAid. Everyone who donates will receive a prize draw code they can enter online, with the chance to win tickets to this season’s UEFA Champions League, of which Nissan is the official automotive partner.

 

Since starting in 1998, KitAid has sent more than 400,000 kits to children and adults in 40 different countries across the world. Founder of KitAid, Derrick Williams MBE said: “We’re thrilled to be working with Nissan on this pilot, particularly as it has developed all the way through the business from a graduate’s idea. Collaborating with Nissan will be of huge support to widen our network and continue to support the beautiful game for all, throughout the world.”

 

Nissan Motors GB Managing Director, Alex Smith added: “We encourage our dealerships to connect with their local communities in lots of innovative ways and many already have great tie ups with local football clubs. Our project with KitAid widens this support network in an exciting way. We’re proud to be supporting such a worthy cause, through such a fantastic initiative.”

 

Ayo Awe, a graduate employee at Nissan Motor (GB) headquarters in Maple Cross, came up with the idea as an entry into the company’s employee programme - the Chairman’s Innovation Awards, which is designed to nurture top talent and inspire innovative ideas from within the business.

 

He said: “As someone who likes to drive innovation and change, this was a simple but important project. Nissan has an exciting affiliation with football through our Champion’s League partnership and calling on members of the public to donate kit will have a hugely positive impact to children and adults of impoverished countries, who just want to play the game but have nothing suitable to wear to play it.”

 

The dealerships involved are West Way Manchester, and Glyn Hopkin dealerships in Romford, St Albans, Watford, Milton Keynes, Ipswich, Bishop’s Stortford, Colchester, Chelmsford, Waltham Abbey, Buckhurst Hill, East London (Manor Park), Bedford, Cambridge and North London (Stamford Hill).

 

To donate kit to the scheme, visit any one of the dealerships listed above with your kit. All clean shirts, boots, shorts and further football paraphernalia are most welcome. Drop your kit off and receive a Nissan branded recyclable bag and be entered into the draw to win a pair of UEFA Champions League tickets.

 

To find out more about Nissan’s partnership with the UEFA Champion’s League, visit https://www.nissan.co.uk/experience-nissan/partnerships.html

 

To find out more about KitAid, visit www.kitaid.net

 

To find out more about Nissan’s Chairman’s Innovation Awards click, http://newsroom.nissan-europe.com/eu/en-gb/media/pressreleases/426173070/nissan-to-harness-internal-ingenuity-with-new-innovation-awards2

About Nissan in the UK

  • Nissan Sunderland Plant produces the Nissan Qashqai, Juke, Infiniti Q30 and the 100% electric Nissan LEAF
  • Production of lithium-ion batteries for electric vehicles began in 2012
  • Total plant volume since 1986 stands at more than 9 million units with 80 per cent of production exported to over 100 markets worldwide
  • Total investment made and announced since then is over £4.0 billion
  • 507,436 units were produced at Sunderland plant in 2016
  • Employment in Nissan’s UK design studio (Paddington, London), technical centre (Cranfield Bedfordshire), manufacturing plant (Sunderland, Tyne and Wear) and sales and marketing operations (Maple Cross, Hertfordshire) now totals more than 8,000.
  • A further 28,000 jobs in Nissan’s UK supply chain and 4,000 in its UK dealer network takes the total British jobs supported by Nissan to more than 40,000

 

About Nissan in Europe

Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 660,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world’s most popular electric vehicle. Pursuing a goal of zero emissions and zero fatalities on the road, Nissan is leading the field with its vision of Intelligent Mobility. Designed to guide Nissan’s product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe.

http://www.newsroom.nissan-europe.com

The UEFA Champions League partnership is another example of Nissan’s dedication and growth in global sports, which includes: major international cricket events, such as the ICC Men’s and Women’s World Cups, the Canadian Football League, the Heisman Trust and Heisman Trophy, and the City Football Group, which includes the Manchester City, Melbourne City and New York City clubs. Nissan’s NCAA partnership in the US also marks the widest-reaching sponsorship in the history of collegiate sports - backing 100 colleges and universities, as well as select NCAA Championships - covering 22 sports. In addition, Nissan has a number of sporting ambassadors, including footballers Gareth Bale, Sergio Agüero and Andrés Iniesta.

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David Jackson
Communications Director
Phone: 01923 899933
Mobile: 07966 878665
Lucy Goss
Partnerships and Events Manager
Phone: 01923 899937
Mobile: 07813 993175