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Nissan Brain-to-Vehicle technology redefines future of driving

Latest breakthrough in Nissan Intelligent Mobility promises cars that learn from driver

YOKOHAMA, Japan (Jan. 3, 2018) – Nissan unveiled research today that will enable vehicles to interpret signals from the driver’s brain, redefining how people interact with their cars.

The company’s Brain-to-Vehicle, or B2V, technology promises to speed up reaction times for drivers and will lead to cars that keep adapting to make driving more enjoyable.

Nissan will demonstrate capabilities of this exclusive technology at the CES 2018 trade show in Las Vegas. B2V is the latest development in Nissan Intelligent Mobility, the company’s vision for transforming how cars are driven, powered and integrated into society.

“When most people think about autonomous driving, they have a very impersonal vision of the future, where humans relinquish control to the machines. Yet B2V technology does the opposite, by using signals from their own brain to make the drive even more exciting and enjoyable,” said Nissan Executive Vice President Daniele Schillaci. “Through Nissan Intelligent Mobility, we are moving people to a better world by delivering more autonomy, more electrification and more connectivity.”

This breakthrough from Nissan is the result of research into using brain decoding technology to predict a driver’s actions and detect discomfort:

Predict: By catching signs that the driver’s brain is about to initiate a movement – such as turning the steering wheel or pushing the accelerator pedal – driver assist technologies can begin the action more quickly. This can improve reaction times and enhance manual driving.

Detect: By detecting and evaluating driver discomfort, artificial intelligence can change the driving configuration or driving style when in autonomous mode.

Other possible uses include adjusting the vehicle’s internal environment, said Dr. Lucian Gheorghe, senior innovation researcher at the Nissan Research Center in Japan, who’s leading the B2V research. For example, the technology can use augmented reality to adjust what the driver sees and create a more relaxing environment.

“The potential applications of the technology are incredible,” Gheorghe said. “This research will be a catalyst for more Nissan innovation inside our vehicles in the years to come.”

Nissan’s B2V technology is the world’s first system of its kind. The driver wears a device that measures brain wave activity, which is then analyzed by autonomous systems. By anticipating intended movement, the systems can take actions – such as turning the steering wheel or slowing the car – 0.2 to 0.5 seconds faster than the driver, while remaining largely imperceptible.

Nissan will use a driving simulator to demonstrate some elements of the technology at CES, and Gheorghe will be on hand to answer questions. Nissan’s display will be at booth 5431 in the Las Vegas Convention Center’s North Hall.


About Nissan in the UK

  • Nissan Sunderland Plant produces the Nissan Qashqai, Juke, Infiniti Q30 and the 100% electric Nissan LEAF
  • Production of lithium-ion batteries for electric vehicles began in 2012
  • Total plant volume since 1986 stands at more than 9 million units with 80 per cent of production exported to over 100 markets worldwide
  • Total investment made and announced since then is over £4.0 billion
  • 507,436 units were produced at Sunderland plant in 2016
  • Employment in Nissan’s UK design studio (Paddington, London), technical centre (Cranfield Bedfordshire), manufacturing plant (Sunderland, Tyne and Wear) and sales and marketing operations (Maple Cross, Hertfordshire) now totals more than 8,000.
  • A further 28,000 jobs in Nissan’s UK supply chain and 4,000 in its UK dealer network takes the total British jobs supported by Nissan to more than 40,000


About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenues of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.OV.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with a core operating profit margin of 8% and cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.OV.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined annual sales of more than 10 million vehicles a year.


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About Nissan in Europe

Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 660,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world’s most popular electric vehicle. Pursuing a goal of zero emissions and zero fatalities on the road, Nissan is leading the field with its vision of Intelligent Mobility. Designed to guide Nissan’s product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe.


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