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New Nissan Leaf turns up the charge at Electric Avenue

  • UK sales of new 2018 Nissan LEAF start today
  • The new model was photographed on Electric Avenue in Brixton – the UK’s first electrified shopping street
  • UK-made LEAF is produced at Nissan’s Sunderland plant
  • Sales of the zero-emissions model start in the same week London reached the annual legal limit for air pollution

London, UK (February 2nd, 2018) – Today, the new Nissan LEAF marked its official UK ‘on sale’ date, parked at the crossroads of London’s first electrified street and one of its most polluted*, Electric Avenue and Brixton Road in Lambeth.

Built in Britain at Nissan’s Sunderland plant, the 2018 Nissan LEAF is the second generation of the world’s most popular electric vehicle with 300,000 LEAF customers worldwide since the first generation model went on sale in 2010.

The new Nissan LEAF is now available to buy nationwide, with prices starting at £21,990 OTR, including a £4,500 Government Grant.

The fully electric vehicle (EV), which delivers zero emissions whilst driving, goes on sale in the same week that London’s air pollution reached the annual legal limit for nitrogen dioxide (NO2) – just 30 days into the year.

Brixton Road in Lambeth broke the hourly air pollution limit 18 times during January. EU rules state that a single location in the UK can only break the limit 18 times in a year.

Brixton’s Electric Avenue, a landmark market street in South London, provided the perfect backdrop to capture the next generation of the best-selling Nissan EV. Constructed in the 1880s, Electric Avenue was the UK’s first shopping street to be lit by electricity – revolutionary at a time when gas lamps were the norm.

Fast forward to 2018 and London is taking a new focus on electrification. TfL and the Mayor of London are encouraging the use of electric vehicles to lower emissions and tackle London's polluted air. In 2017, Transport for London (TfL), London Councils and the Greater London Authority (GLA) announced almost £4.5 million in funding for the installation of electric vehicle charging infrastructure on London's streets to support drivers wanting to switch to zero-emission vehicles.

A £10 ‘Toxicity Charge’ or T-Charge was also introduced in October 2017 in the Congestion Charge area for vehicles that fail to meet minimum Euro emission standards. Electric vehicles, such as the New Nissan LEAF, are exempt from both the daily T-Charge and London Congestion Charge and will also be able to drive freely in the new Ultra-Low Emission Zone (ULEZ), when it comes into force in April 2019.

Carl Bayliss, EV Business Development Manager, Nissan Motor (GB) Ltd.; “We are delighted that the new Nissan LEAF is now on sale across the UK. Much more than just an EV, the LEAF is a whole new driving experience, designed to move people with greater exhilaration, confidence and connection to the world around them.

Nissan looks forward to EVs playing an increasingly important role in the sustainable development of our urban infrastructure – not just improving air quality, but also in the storage, management and distribution of renewable energy.”

The new LEAF embodies Nissan’s Intelligent Mobility proposition as the centre piece of an electric ecosystem that includes energy storage, energy generation and infrastructure integration. Nissan’s plans will completely revolutionise how consumers think of a car with the New Nissan LEAF far more than just a mode of transport.

The new model offers a significant update over the previous generation car with dynamic new styling, advanced technologies and a higher capacity drivetrain which delivers significant increases in both range and power.

The 2018 LEAF is also the first Nissan model in Europe to feature ProPILOT, Nissan’s advanced driving assistance technology, as well as e-Pedal, which allows drivers to start, accelerate, decelerate and stop – simply by using the accelerator pedal.

The model has already received official recognition, being named ‘Best Electric Car’ at the prestigious 2018 What Car? Awards in January.

A digital reservation system ( lets customers place an order for a new LEAF – currently limited to 2.ZERO special versions – in just a few clicks and takes around two minutes to do. A customer’s preferred dealer will then contact them to finalise the order.

For more information visit


(*) Carrington, D. (2018). London reaches legal air pollution limit just one month into the new year. [online] The Guardian. Available at: [Accessed 31 Jan. 2018]

(**) Transport for London:


David Jackson

Communications Director

01923 899933

Martin Bayntun

Corporate Communications Manager

01923 899932

Dominic Vizor

Product Communications Manager

01923 899938


For more information about our products, services and commitment to sustainable mobility, visit You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

About Nissan in the UK

  • Nissan Sunderland Plant produces the Nissan Qashqai, Juke, Infiniti Q30 and the 100% electric Nissan LEAF
  • Production of lithium-ion batteries for electric vehicles began in 2012
  • Total plant volume since 1986 stands at more than 9 million units with 80 per cent of production exported to over 100 markets worldwide
  • Total investment made and announced since then is over £4.0 billion
  • 507,436 units were produced at Sunderland plant in 2016
  • Employment in Nissan’s UK design studio (Paddington, London), technical centre (Cranfield Bedfordshire), manufacturing plant (Sunderland, Tyne and Wear) and sales and marketing operations (Maple Cross, Hertfordshire) now totals more than 8,000.
  • A further 28,000 jobs in Nissan’s UK supply chain and 4,000 in its UK dealer network takes the total British jobs supported by Nissan to more than 40,000


About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenues of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.OV.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with a core operating profit margin of 8% and cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.OV.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined annual sales of more than 10 million vehicles a year.


For more information about our products, services and commitment to sustainable mobility, visit You can also follow us on FacebookInstagramTwitter and LinkedIn and see all our latest videos on YouTube.

About Nissan in Europe

Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 660,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world’s most popular electric vehicle. Pursuing a goal of zero emissions and zero fatalities on the road, Nissan is leading the field with its vision of Intelligent Mobility. Designed to guide Nissan’s product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe.


Media Contacts

David Jackson
Communications Director
Phone: 01923 899933
Mobile: 07966 878665
Dominic Vizor
Product Communications Manager
Phone: 01923 899938
Mobile: 07580 999016
Martin Bayntun
Corporate Communications Manager
Phone: 01923 899932
Mobile: 07989 666412