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2018 Nissan Micra wins Car of the Year at FirstCar awards

  • Nissan Micra crowned ‘Car of the Year’ at 2018 FirstCar awards
  • 2018 Micra beat off stiff competition with its excellent safety standards, low running costs and extensive personalisation combinations (100+)
  • Comprehensive safety technology, fitted as standard, contributes to Micra’s award

 

LONDON, 25th April, 2018 – The Nissan Micra has won the ‘Car of the Year’ accolade at the inaugural 2018 FirstCar awards. Micra has historically been a popular choice of car for learner and first time drivers due to its affordable pricing and compact practicality. The Nissan Micra is packed with technology and powered by a range of efficient and responsive engines to inspire a confident and fun drive, making it a great choice for anyone starting their driving career.

 

FirstCar aims to encourage learner drivers while they prepare for their driving test and supports young drivers to make informed decisions after they gain their licence. With road-safety education at the forefront of the agenda for FirstCar, Micra delivers plenty of safety equipment and driver aids such as Intelligent Emergency Braking with pedestrian recognition, Intelligent Lane Intervention, Lane Departure Warning and High Beam Assist as standard.   

 

David Motton, FirstCar editor and chairman of the judging panel, said: "You couldn't want for a better first car than the Micra. With low insurance group ratings and a range of efficient engines, the Nissan is affordable to run. It's also equipped with the kind of safety features you'd expect of a much bigger and more expensive car. It's not just a safe and sensible choice. With a huge range of interior and exterior finishes, new drivers can really express themselves when specifying the car."

 

Alex Smith, Managing Director of Nissan GB commented, “The Micra clearly ticks plenty of boxes for learner and young drivers. With advanced driver assistance systems as standard, over 100 personalisation combinations, the unique BOSE Personal sound system and low tax and fuel costs, it’s clear why Micra has been and will continue to be a logical and fun choice for younger drivers.”

 

With emissions as low as 85g/km, fuel economy of up to 88.3 mpg and prices starting from £12,400, the new Micra is unsurprisingly popular with younger drivers and represents a perfect balance of urban performance and low running costs.

 

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About Nissan in the UK

  • Nissan Sunderland Plant produces the Nissan Qashqai, Juke, Infiniti Q30 and the 100% electric Nissan LEAF
  • Production of lithium-ion batteries for electric vehicles began in 2012
  • Total plant volume since 1986 stands at more than 9 million units with 80 per cent of production exported to over 100 markets worldwide
  • Total investment made and announced since then is over £4.0 billion
  • 507,436 units were produced at Sunderland plant in 2016
  • Employment in Nissan’s UK design studio (Paddington, London), technical centre (Cranfield Bedfordshire), manufacturing plant (Sunderland, Tyne and Wear) and sales and marketing operations (Maple Cross, Hertfordshire) now totals more than 8,000.
  • A further 28,000 jobs in Nissan’s UK supply chain and 4,000 in its UK dealer network takes the total British jobs supported by Nissan to more than 40,000

 

About Nissan Motor Co., Ltd. Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.

 

For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on FacebookInstagram,Twitter and LinkedIn and see all our latest videos on YouTube.

About Nissan in Europe

Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 660,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world’s most popular electric vehicle. Pursuing a goal of zero emissions and zero fatalities on the road, Nissan is leading the field with its vision of Intelligent Mobility. Designed to guide Nissan’s product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe.

http://www.newsroom.nissan-europe.com

Keywords:
Awards, MICRA

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