LONDON, UK (June 7, 2018) – Nissan’s toughest pickup has turned volunteer in a new film to mark World Oceans Day 2018 (Friday June 8) and celebrate UK community heroes tackling beach plastic pollution.
A Cornish dad and daughter team’s plea for help with their local Beach Guardian project, inspired Nissan to volunteer its toughest pickup to help clear rubbish from some of Cornwall’s remotest beaches.
Beach Guardian is the brainchild of Emily Stevenson (21), a marine biology student, and her father Rob (50). The pair have been clearing waste from beaches in Cornwall for 10 years. They decided to set up the community group after realising the plastic problem was getting worse. They amassed an army of local volunteers to help, but they were struggling to reach remote locations and remove bulky rubbish with their family car, so they posted a request for help on social media.
Nissan responded by volunteering the new Navara OFF-ROADER AT32, which can be fitted with a snorkel and is designed for the most extreme landscapes. It helped Beach Guardian take on their most challenging beach plastic clean-up to date, reaching over rocky terrain and removing debris like plastic nets that had been deeply embedded in the sand for more than two years.
More than eight million tonnes of plastic end up in the world’s oceans every year with devastating consequences for marine wildlife, fisheries and tourism. During its recent Great British Beach Clean Up, the Marine Conservation Society found 718 pieces of litter for every 100 metre stretch of UK beach surveyed.
Alongside the film, Nissan is inviting community groups across Europe to nominate remote and tough-to-reach beaches or other locations where the Navara could help them clear plastic waste. And it is also encouraging its European employees to use its own volunteering program, Days for Change, to join local beach cleaning projects where appropriate.
In the UK, members of the public or community groups who want to highlight an area of beach that needs clearing of plastic waste should use the free What3Words photo app (https://what3words.com/?p=148828&preview=true) to send an image of the beach plastic they’ve found along with its precise location to Nissan GB at email@example.com
What3Words is a unique global addressing platform that allocates every 3m x 3m location with a simple three word address, e.g. ocean.plastic.waste. This address corresponds to a GPS location, thus allowing a specific spot on a beach to be identified and easily shared – even along the most rugged and remote coastlines.
Rob Stevenson said: “The beaches people visit – where they enjoy ice-creams and watch their kids build sandcastles – are just one view of the issue. There are many more remote and unseen parts of the coastline that volunteers either struggle to reach, or need something to move larger items.
“Normally we’re using just our own family cars or DIY tools. Without help from Nissan and the Navara OFF-ROADER AT32, we could never have released the old nets buried in the sand dunes for years.”
The film is set along a stretch of Cornwall’s rugged and picturesque coastline. Like many beaches around the UK these are also affected by the growing problem of plastic waste.
Ken Ramirez, senior vice president, sales and marketing, Nissan Europe, said: “The Navara OFF-ROADER AT32 is the perfect partner for Beach Guardian. Designed to take on the most challenging conditions like wet sand and rocks, and with a snorkel that allows it to better drive through water, it’s ideal to support their work on remote beaches.”
He added: “Community heroes like Emily and Rob, who give their own time to try to make a difference, are an inspiration to us all.”
Notes for editors
Media interviews with Emily and Rob Stevenson, multiple film edits, photography and full Navara OFF-ROADER AT32 specification are available.
For more information about Beach Guardian visit https://www.facebook.com/BeachGuardian
For further information on conducting your own beach clean visit https://beachclean.net
The Navara OFF-ROADER AT32 is the toughest Navara ever sold in Europe and is available to order now. The vehicle is engineered by Arctic Trucks, the highly respected Icelandic company which specialises in building 4WD vehicles to take on the world’s harshest terrains.
‘On The Road’ prices (including VAT, registration, VED and delivery) are £39,640 for the Double Cab OFF-ROADER AT32 2.3 dCi 190 PS with 6 speed manual transmission and £41,340 for the 7-speed automatic version.
The OFF-ROADER AT32 is based on the generously specified, range-topping Tekna grade with the following additional features:
Optional extras for the Navara AT32 include (incl. VAT):
The new features will complement the Navara’s on-board suite of advanced technologies. Standard equipment includes Hill Start Assist, Hill Descent Control, Intelligent Emergency Braking and Intelligent Around View Monitor.
As with every Nissan LCV, the Navara OFF-ROADER AT32 comes with an industry-leading five-year / 100,000 miles warranty, plus Arctic Trucks’ five-year warranty on the new components.
For more detail on the Navara OFF-ROADER AT-32, visit https://newsroom.nissan-europe.com/uk/en-gb/media/pressreleases/426225963/tougher-than-ever-nissan-launches-navara-off-roader-at32-at-the-2018-commercial-vehicle-show
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,000 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 660,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF, the world’s most popular electric vehicle. Pursuing a goal of zero emissions and zero fatalities on the road, Nissan is leading the field with its vision of Intelligent Mobility. Designed to guide Nissan’s product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society. Nissan is positioned to become the most desirable Asian brand in Europe.
About Nissan in the UK
About Nissan Motor Co., Ltd. Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.
For more information about our products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram,Twitter and LinkedIn and see all our latest videos on YouTube.