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Nissan drives new UEFA Champions League Trophy Tour

Nissan drives new UEFA Champions League Trophy Tour

  • Nissan brings its mobile ‘Football Lab’ complete with the UEFA Champions League Trophy to seven major European cities
  • All football fans to have chance to see Europe’s most iconic sporting Trophy as Nissan celebrates its fifth season as a UEFA Champions League presenting partner.
  • The UEFA Champions League Trophy Tour - driven by Nissan, will debut in Dortmund, Germany on September 28th at the start of a European football road-trip.

PARIS, France (September 21st,2018) Nissan, the ‘Engineers of Excitement’, will mark the start of their fifth season as a leading UEFA Champions League partner by introducing their new and innovative UEFA Champions League Trophy tour to fans across the continent.

Central to Nissan’s journey across Europe will be the ‘Football Lab’ - a, 140 square metre state of the art structure, which will visit seven major UEFA Champions League cities, across five countries over the next three months. The Nissan ‘Football Lab’ lab will first visit Dortmund in Germany.

The tour will then progress to other football hotbeds: London, Lyon, Paris, Turin, Barcelona and finally Madrid, which is the host city for this season’s UEFA Champions League final in June 2019.

Guy-Laurent Epstein, UEFA Events SA Marketing Director commented: ‘The UEFA Champions League Trophy Tour is a unique opportunity for fans across Europe to be part of the competition. We are delighted to have Nissan on board, who are showing such a great deal of innovation and are providing such excitement for the fans.

Everyone who loves football, irrespective of their club allegiance, is encouraged to come along for what promises to be a memorable experience which will be driven by a mixture of football and technology.

The centrepiece of the event will be the opportunity given to supporters to see one of football’s most iconic pieces of silverware. The UEFA Champions League Trophy stands at 73 centimetres and weighs 7.45 kilogrammes. The illustrious prize will be suspended in the air, allowing fans the chance to take some memorable and amazing photographs.

Nissan will also showcase its Intelligent Mobility technologies, which will allow fans to witness and experience the very latest innovations for a more connected, exciting and sustainable world.

The Nissan ‘Football Lab’ will also be ‘kitted out’ with numerous UEFA Champions League content pieces, such as memorabilia and the latest merchandise.

For each city location, UEFA legends will also be on hand to host fans and give them a once in a lifetime meet and greet opportunity.

Jean Pierre Diernaz, Vice President Marketing at Nissan Europe stated: “Football fans are at the heart of what we do at Nissan and we are constantly innovating to ensure we offer the most exciting experiences possible. For this Trophy Tour, we will use our industry leading technology present in our vehicles to connect fans to the game in new ways.” 

The UEFA Champions League Trophy Tour will also visit a selected number of Nissan retailers across Europe along the various routes, giving even more local fans unrivalled access to an elite European footballing experience.


- ENDS -



             28-29 September     Dortmund (Germany)

                       5-6 October     London (UK)

                  12-13 October     Lyon (France)

                  19-20 October     Paris (France)

                  26-27 October     Turin (Italy)

                  2-3 November     Barcelona (Spain)

                9-10 November     Madrid (Spain)

About Nissan Motor Co., Ltd. Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.


For more information about our products, services and commitment to sustainable mobility, visit You can also follow us on FacebookInstagram,Twitter and LinkedIn and see all our latest videos on YouTube.

The UEFA Champions League partnership is another example of Nissan’s dedication and growth in global sports, which includes: major international cricket events, such as the ICC Men’s and Women’s World Cups, the Canadian Football League, the Heisman Trust and Heisman Trophy, and the City Football Group, which includes the Manchester City, Melbourne City and New York City clubs. Nissan’s NCAA partnership in the US also marks the widest-reaching sponsorship in the history of collegiate sports - backing 100 colleges and universities, as well as select NCAA Championships - covering 22 sports.

About Nissan in the UK

  • Nissan Sunderland Plant produces the Nissan Qashqai, Juke, Infiniti Q30 and the 100% electric Nissan LEAF
  • Production of lithium-ion batteries for electric vehicles began in 2012
  • Total plant volume since 1986 stands at more than 9 million units with 80 per cent of production exported to over 100 markets worldwide
  • Total investment made and announced since then is over £4.0 billion
  • 495,645 units were produced at Sunderland plant in 2017
  • Employment in Nissan’s UK design studio (Paddington, London), technical centre (Cranfield Bedfordshire), manufacturing plant (Sunderland, Tyne and Wear) and sales and marketing operations (Maple Cross, Hertfordshire) now totals more than 8,000.
  • A further 28,000 jobs in Nissan’s UK supply chain and 4,000 in its UK dealer network takes the total British jobs supported by Nissan to more than 40,000


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